Terrestrial Roots is a woman owned bussiness from the northeast. Using locally sourced ingredients, they deliver high quality products to humans in need of healing. Each product is formulated with CBD. As legalization progressed they began developing products with THC. Before introducing a new product line, they wanted to redevelop their branding. 

 

Attracted to the style of a 90’s pop pattern, similar to Saved by the Bell. The rebrand was directed towards a modernized pattern. The graphic elements follow a soft pastel color palette. Each graphic element is arbitrarily placed and sized to create contrast. Adding THC to a healing regiment can be intimidating. This playful pattern is intended to take the edge off.